DIGITAL MARKETING TERMS YOU NEED TO KNOW
Do you know the term “ digital marketing dictionary ”? The digital marketing dictionary is a term that refers to a guide with the meanings of all the other terms that digital marketing presents. See more about the digital marketing dictionary here!
What is digital marketing dictionary?
Certainly, people who work in digital marketing or are entrepreneurs must have already had to use the digital marketing dictionary when they came across terms they had never heard of, right?
Having knowledge of the main digital marketing terms can be very useful during business meetings, or to better define your operating strategies. This doesn’t mean that you should memorize everything, but rather that knowing at least the basics of this digital marketing dictionary can help you guarantee better results in the area.
If you already have a small or medium-sized business, it is recommended that you always have a digital marketing dictionary with you. This way, as soon as any doubt arises, you can clarify what that term means much more quickly.
What is the best definition for digital marketing?
Digital marketing is something relatively new. You’ve probably heard that establishing an online presence is essential for your growth and that of any type of company. For this reason, with the globalized and connected world we have today, it is almost impossible to enter the world of commerce without using digital marketing or without knowing what the digital marketing dictionary is.
Take a moment to reflect on the way you, colleagues, friends and family tend to make purchasing decisions these days. The fact that we are constantly online and always connected has changed the way we interact with brands and acquire something new.
Being aware of this, brands also had to adapt to this new reality. We call all of this digital marketing, and the entire set of information and actions that surround it can be done in different digital media, with the aim of promoting companies and products.
Having appeared in the 90s, digital marketing has completely changed the way companies use technology to promote their businesses. This term has become increasingly popular, as more people began to use digital devices when making a purchase, whether to research these products or services or to make the purchases themselves.
Apart from the large number of application possibilities available in Digital Marketing, there are still those that are strategic and technical, and stand out for being used by most people, and presenting positive results most of the time. The names are:
- Content marketing;
- E-mail marketing;
- Social media;
- Conversion Optimization – CRO;
- Search marketing – SEM.
What is marketing dictionary?
The digital marketing dictionary has several definitions, and perhaps that is why there is so much confusion. So that you can better understand what marketing means and what its different definitions are, keep reading.
According to the Aurélio Dictionary, marketing can be defined as the “Process that is used to determine which products or services may be of interest to consumers”.
Additionally, there are several digital marketing terms that can help you get a better idea of what it is about. However, it is clear that new terms are emerging and adapting, just as digital marketing and the digital marketing dictionary have already received several definitions and evolved, reaching new heights.
Marketing is responsible for all activities that will be applied in the development and sale of products or services. In other words, he is the one who understands all the needs of a certain market niche, transferring these needs to the production part, and when the product/service is already being developed, he sells it to the customer with various assistance.
What are the main marketing terms?
See below some of the main terms in digital marketing and the digital marketing dictionary:
Analysis
The analysis part is essential for discovering patterns that are significant within users’ behavior. Regarding the digital marketing part, it is possible to generate reports on website visitors, in addition to the most visited pages. It is also an advantage of analysis to know the origin of these accesses, evaluate trends and develop insights that are relevant to making better and better informed decisions.
API
Within the digital marketing dictionary, API is the acronym for Application Programming Interface and is a set of rules within computer programming, which allow an application to extract information from a service and make use of the data collected in your own tool or in a data analysis. These APIs can make it easier to move the data needed to provide solutions to customer problems.
Marketing automation
This is the union of technologies used with the aim of creating actions on a scale with the aim of increasing results. With this marketing automation, you can identify, monitor and also act in a personalized way with your audience, improving your relationship with the customer and, consequently, selling more.
Algorithm
An algorithm is like a recipe that can present the steps necessary to carry out a web activity. An example of this is the search engine algorithm. It uses the keyword sequence as input and searches the database associated with the web pages, bringing up the most relevant results.
