WHAT IS A MINISITE?

A minisite can be defined as a common website that has one or a few pages, with the aim of exposing a subject or product in an objective and direct way, without offering an in-depth look at that content, using a simple approach.

It is typically used in Digital Marketing strategies, even serving as an extension of your business’s main website. It is also widely used in product promotion and sales commission plans. In this way, the minisite acts directly in the dissemination area, as it exposes various topics and directs the user to other actions such as making a purchase, for example.

How does a minisite work?

A minisite is a website like any other, requiring the same care and attention that an institutional website or blog would have, being hosted and meeting the basic requirements to maintain a good level of quality of the user experience, such as security, loading speed, responsiveness (adapt to multiple devices) and usability.

One of the main advantages of a minisite is that it has a smaller number of pages, requiring fewer server resources and, therefore, can reduce the owner’s expenses. Furthermore, the minisite can have a better ranking in search engines, as its information is loaded faster, increasing the possibility of becoming one of the first sites on search results pages.

What are the benefits of a minisite?

A major benefit of the minisite is that it can be used as a type of sales catalog, showcasing merchandise and serving as a more direct sales page, but the minisite has other advantages as well.

Check out its main benefits below:

Exploration of specific niches

As your minisite page focuses on one subject, it is possible to explore specific niches with it. Unlike a main website, where we see “home” and “about us” tabs, a minisite with a specific page, which has a goal, has a high chance of reaching a more segmented audience and will probably appear in search results that they were focused on that niche of those looking for and wanting to buy a product that you offer.

A production of smaller content

A minisite does not require the constant production of a lot of content, as works on blogs, for example, as it is a simpler page and does not deal with in-depth and extensive subjects.

Easier creation and management

As the minisite is simpler than other types of websites, it has simpler administration and does not require complex technical knowledge, such as programming and website development, for example.

How to create a minisite?

You must follow some guidelines to create your minisite. Therefore, we have separated the steps to guide you throughout this process, using WordPress, the main CMS (Content Management System) in the world and which can become your great ally in expanding your business; Check it out below:

• First, plan the structure of your minisite;
• Choose a domain name that highlights your content;
• Choose a provider to host your page;
• Create your personalized minisite with WordPress;
• Carry out a plan of what you will cover and start creating and disseminating your content;
• Optimize and manage your minisite’s SEO and metrics, understanding what is most attractive to your target audience and increasing engagement;
• Finally, monetize your minisite and profit from the content produced.

5 tips to perfect your minisite

Check out the tips below to improve your minisite:

1. Define your goal

Firstly, you need to define your objective in creating a minisite, understanding what its purpose will be, such as carrying out promotional actions, generating leads or publishing links. By establishing a purpose, you will be able to understand whether you are taking the best path for developing your business and whether the minisite really is the best solution for you.

2. Define your page structure

Structuring your page is also an important step in developing your minisite. You must design the layout you want, understanding the best hierarchy of elements and their best distribution throughout the page.

Even if you are not an expert in the design sector, you can organize the visual identity of your minisite to make it more attractive. One tip is to search other pages on the internet to look for examples.

3. Buy a domain and hire a hosting service

Your domain will be the address of your minisite on the internet, such as www.fintechzoomcalc.com. and there are platforms that offer the creation of a domain for free, but it is recommended that you create your own domain, making users find it easier to recognize your company and the services offered.

4. Choose a minisite builder

Nowadays, several platforms offer internet page creation services, such as Google Sites, WordPress, among others.

Therefore, you should research which tool is most intuitive and simple to use, as well as which one best suits your needs.

5. Set up your page and start publishing content

After establishing your objectives, creating an attractive design, having a domain and creating the minisite on a platform of your choice, you are ready to put your best ideas into practice, always paying attention to your page settings and choosing a theme that is related to your product and before starting publications, check that everything is according to your plans and start your new journey of success.