Digital marketing has a series of tools that guarantee visibility, but what if instead of choosing between organic and paid traffic , you worked with these two strategies together and leveraged your business at once?

Two tools that fit together very well and offer good returns are organic and paid traffic. One depends on the correct use of SEO techniques. The other is investment. And you, do you want to know more about organic and paid traffic? So stay here with us!

What is organic traffic?

In a nutshell, organic traffic is the set of visits to your website achieved spontaneously, that is, without using ads. Generally this type of traffic comes from search engines, such as Google and Bing.

How to improve organic traffic?

Optimizing web pages must be done following a set of techniques that are known as SEO (Search Engine Optimization). This means that these techniques, used to improve the site’s performance, are directly linked to the page’s positioning in the main search engines.

It is necessary to keep in mind that any business in the digital environment depends on search tools to be successful. This is because they act as a kind of menu for your target audience.

Improve website structure

To improve the structure of your website, it is important that you know exactly which elements should be optimized. For this, there are tools that help measure the digital presence of your page.

This type of analysis indicates the points of attention that you need to pay attention to to improve important website metrics, such as organic and paid traffic. Therefore, the first step is to identify these points.

Use keywords

Among the most common causes for poor positioning of websites in search engines, in addition to not using organic and paid traffic, is the inappropriate use of keywords, or in the worst case scenario, not using them.

To define the keywords for your page, do a search for the most common questions related to the topics that interest your target audience most on search engines. Tools like Google AdWords or Trends are ideal for this search.

Once this is done, the next step is to adapt your page, titles, URLs and produce attractive headlines, focused on the most relevant keywords discovered. By doing this, you will see how your website’s organic traffic will improve!

Responsive website

An inevitable concern these days is the experience presented to mobile device users. A responsive page adapts the website’s layout and elements to the screen being displayed. This interaction generates a more interesting browsing experience for the user and guarantees authority for the company.

Thinking about your website in a responsive way is important because the integration of these resources, in addition to a good structuring of the website, ensures that Google will not penalize your page for leaving this concern aside.

What is paid traffic?

Paid traffic is traffic that comes from ads made on search engines, social networks and even other websites. In Digital Marketing, it is used to drive visitors to strategic pages for companies.

In other words, paid traffic is when you pay for visitors to reach your page. However, it is not the Internet user who receives the money you invested, but rather the tools that will display your ad.

Although it is possible to be successful just betting on organic growth, it is generally necessary to invest in ads of this nature to accelerate this growth. The best thing is to combine organic and paid traffic.

How to boost paid and organic traffic?

Throughout this article you can see what organic and paid traffic is, as well as their advantages. Choosing which is best for your business will depend on your objective.

If you are looking for more long-term results, organic traffic is the best. But if your intention is a specific campaign, to sell something faster, it would be a case of using paid traffic.

However, the ideal is to combine the two strategies and be able to take advantage of each advantage they offer. If you pay attention to the results of the organic and paid traffic strategies already carried out, it is important to evaluate the return on the investment made.

4 benefits of using paid and organic traffic at the same time

After all the information you’ve seen so far about organic and paid traffic, now find out some of the advantages of organic and paid traffic, and how the combination of these two strategies can be beneficial for you and your business!

Organic traffic, compared to ads (paid traffic), contributes to reducing the costs of your digital marketing strategy. In other words, the cost-benefit in this case is very interesting.

If you are looking for immediate results, the ideal strategy in this case is paid traffic. Your campaigns will run once you set up your ads in the right tools, and your audience will quickly start interacting with them.

When it comes to relevance and organic and paid traffic, organic traffic is the way to go. This is because, in the digital market, relevance is the key to success for any business, large or small. And to guarantee this crucial point, organic traffic is considered the best, since users see ads as a real sales proposal, therefore, they tend to be more cautious.

Building good relationships with your target audience is always a difficult and super important task. In this sense, paid traffic plays an important role in digital marketing strategies, and organic traffic is a good choice, as the sum of low cost and user trust are the most obvious benefits.


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